Showing posts with label audience. Show all posts
Showing posts with label audience. Show all posts

Sunday, December 16, 2012

So Long, Farewell, Auf Wiedershen, Goodbye:Violante Departs with One Last Word on Blogging



It is with a heavy heart that I bid goodbye to the Sisterhood, this blog and my anonymous audience. After two terrific years, the time has come to leave. Due to circumstances beyond my control, it will be impossible for me to continue contributing monthly posts.  So, I must cease being a blogger, which by no means stops me from being an avid follower, reader and commentator.

Looking back with affection, I realize that belonging to the Writing Sisterhood has been an über experience, one that has taught me plenty and not only about writing and writers. It has taught me about blogging and what to expect from it. I am tired of hearing that the Blog Age is over, that only video blogs have any hope in the age of Tumblr. Hey, I once heard Facebook would die with the advent of Twitter, and that blogs would kill forum life forever. Time has proved wrong all those prophecies.



Undoubtedly, there are more blogs than readers out there, but blogging is still a fairly respectable activity, as long as you abide by certain rules. First rule:  never blog about “everything.” The days of blogs that covered every subject under the sun are passé. A blog must always stick to a particular topic, but don´t make it too general or too specific.

My blog Latinas Del Ayer was meant to cover a myriad of issues concerning how women lived in Latin America in the first half of the Twentieth century.  The amalgam of subjects, ranging from fashion to entertainment, turned out to be too broad.  It confused the readers and I never got faithful devotees.

Around that same time, I began to compose another blog, this time I devoted the place to Fantasy Fiction.  Although the posts covered film, books and television series, I soon recognized that “thronies” and “fangbangers” were my audience. I began to pen weekly recaps of “Game of Thrones” and “True Blood.” Even after the seasons were over, I continued increasing my clientele by devoting 80% of my material to A Song of Ice and Fire matters. Since there are several” Game of Thrones” blogs around, I didn’t want to turn mine into a GOT site. My solution was to alternate the ASOIAF entries with posts on fictional vampires, witches and, that ever lasting favorite, Harry Potter.

As a blogger, your most important concern should always be your audience: who do you write for? What do they need? Thanks to Google search terms you may attract tons of visitors, but what matters is to entice them to become permanent guests. I absolutely agree that in order to gather a large following, the blogger has to visit and participate in similar blogs. It´s how I built a nice set of devotees in my first blog, but for some reason it didn’t work with my Fantasy Blog. Either some bloggers were not aware of the “reciprocal visiting card” rule or were not into creating a community.





There are many misconceptions and Murphy´s laws about how to blog properly, but one point that everyone agrees upon is that a blog is nothing without constant visitors. Apparently, there are three steps to achieve traffic and followers:  post often, post brief and post new.  Hogwash!

Sure, tons of people visit blogs every morning to watch the hottest video. In our audiovisual-oriented, semi-illiterate, attention-deficit afflicted culture, videos are fantastic. They demand less time, less intelligence and less attention to enjoy them. However, if a hundred blogs (plus YouTube) are showing the same video, who could want to visit them to watch the identical thing over and over again? It just doesn’t make sense.

This problem applies to written news as well. With so many places devoted to newscast activity, it´s a waste of time to wander from blog to blog reading similar accounts. Back in the early Twentieth-First Century, blogging revolutionized journalism, because blogs added editorial comments to every scoop. Soon users flocked to blogs just to share or challenge the blogger’s opinions. This is what made blogs so popular and so exceptional. Alas! That art seems to have lost its way in the days of up-to-the-minute, condensed, and frequently blogging.








Joining the race to get the “latest” bit in your blog seems like a futile exercise.  I am not an advocate of the “new” especially if your blog is, like mine, a place in search of “unique.” That is a term used in my last job to refer to regular customers who commented regularly on whatever you posted. Those people are rare, precious and difficult to fish. From experience and observation, I can assure you, they don’t care for “the latest.” They crave inventive opinions, a good blogging voice, and shared tastes rather than flashy and bizarre posts. They don´t mind reading a page or more when the content and writing are of quality.



When it comes to length, I have to declare myself guilty. I do tend to get carried away, but I also like to read meaty and comprehensive posts. Although I´m trying to condense my articles, I have come to the conclusion that half-a page posts, regardless of its subject matter, are useless.  An effective piece should take you a page and a half to express it, but unless the topic merits a longer exposition, keep it under the four-page limit.

Regular posts are also an issue. Although, the consensus among the Sisters is that we are extremely proud of our blog and its achievements, I think that if time had let us, we could have posted more often. However, work, family obligations, and the fact that some of us are joggling personal blogs as well as this one, prevented us from bringing more frequent contributions.

Nevertheless, beware of the word “frequent." Three juicy weekly posts are more than enough. Daily long entries will exhaust your creativity and drown readers with too much data, thus diminishing your chances of getting useful sensible comments and encouraging the desired debate.

My last advice has to do with “unique voice,” a rather abstract concept that keeps coming to my mind when I ran into a blog so welcoming that makes me want to tarry. I believe that each of this Divine Blog’s founding Sisters owns a personal voice (opinion, writing style, etc), and that is our greatest asset. But if you are running a one wo/man blog then you’ll have to find your own way of making it an outstanding place. 



Talented bloggers may enhance their place with their own visuals whether is artwork, personal photographs or home-made videos, and then there are those that are constantly coming up with contests and games.
What happens if you are not artistically gifted or lack the imagination to create contests?  Then you have to rely on subtler ways of making your blog unique. Look around at similar blogs.  What are they lacking? What it’s missing from them that could attract customers? What demographic group they are not targeting? Fliling a gap can make your blog stand out among others that address analogous subjects.



One last word before leaving this fabulous spot.  If I learned something from the company of my Sisters, it’s the importance of courtesy and hospitability in running a blog. I was terribly moved when a dear friend and former boss described the Sisterhood as “a cozy, warm place where ladies could drop for tea.” So I strongly advise those who read me to continue enjoying the welcoming atmosphere of this blog and to recreate it when building a space of your own. G-d bless you all!

Do you blog? Share your experience and tips on how to make a blog a special place.



Sunday, November 11, 2012

Storytelling vs. Fiction Writing



After a lifelong affair with storytelling, becoming a professional storyteller was one of the highlights of my librarian career. At the time, I naively thought that being good at my craft (as I was told I was) meant I could put my stories on paper and instantly become a novelist. Think again! There is a huge difference between writing and storytelling. As the cliché goes, writers are made, storytellers are born. But like Yours Truly, you may be a fantastic tale-spinner and yet lack all the skills that makes a good novelist.

Family lore asserts that I was involved in storytelling way before I learn how to read. I used to memorize fairytales and then create my own version which I would retell to family, servants, pets and whatever captive audience I could get hold off. It was a form of oral fanfiction. As I grew old, my storytelling experiences went underground, until I found myself in Library School.

There I learned that storytelling was a crucial skill for good Children’s Librarians.  There I heard about the great Augusta Braxton Baker and other pioneer storytellers/librarians. I also got to meet and watch real storytellers performing their magic.  One of the landmarks of those wonderful years was a chance to do library programs in which I polished my old art and went through marvelous experiences that plied me with anecdotes to dine on for decades.

Augusta Braxton Baker


Technique vs. Drama
Encouraged by my storytelling success, I decided that I had the skills to become a true novelist. This crass mistake derived from my confusion between the terms “storytelling” and “story writing.” The first is all about voice, words, atmosphere, vigorous action, drama and wonder. The second is all about method, prose, rules and in-depth characterization. 



Popular commercial writers like to think of themselves as “storytellers,” consequently they rely more on dynamic action and dramatic mood than on literary technique. Their lack of fine writing skills is what their foes will bring up when attacking their work. On the other hand, think of Henry James’s novels, very little happens in them, but you can’t deny his masterful prose or his powerful characters.

The majority of fairy tales were originally found within storytellers repertoires. But when early folklorists shuffled those narratives from the oral realm to a written page, the tales underwent drastic modifications. Early versions of well known tales contained disturbing elements such as Sleeping Beauty being raped by the prince or Rapunzel having twins out of wedlock (something they forgot in the Disneysque version called “Tangled”.) Language had to be cleaned up and the whole text had to undergo a refining process. Each story found that transcription to paper meant to be bound by literary technique and conventions.

No twins for this Rapunzel!


Rules vs. Spontaneity
Storytelling is linked to an old traditional activity known as oral narrative. It goes back to cavemen telling tales around the camp fire. Most cultures will have some form of traditional storyteller, from the Irish “seancaid” to the Jewish “maggid.” In the past, storytellers have been seen as shamans, healers, keepers of tradition, even as intermediaries between the sacred and the profane. Such is the strength that comes from spinning a tale.



Telling a story, even to an adult audience, is a dynamic-spontaneous activity. You can’t go back to polish a draft or edit mistakes. What comes from your mouth is what your audience gets. It’s like acting in a play, if you goof you get booed. If you forget your character name, or skip a major moment, your audience will know and will let you know. And worse than being pelted with tomatoes, like actors of old did, is to lose your listeners’ attention. It is the equivalent of losing their respect.

You have to prepare in advance for predictable disasters. So you said “Princess Alice” instead of “Princess Alexandra”? Then you quickly explain that Alice is Alexandra’s evil twin who, in fact, is working wit Dark Forces to take over her sister’s throne. I know it sounds far-fetched, but believe me, it does work. I have tried it. Did I say the storyteller is an actor? A stand up comedian might be a better description.



Is your audience yawning and staring at the clock? Wake them up with some unexpected plot twist. In Romana, the Jewish-Italian version of Snow White, the heroine does not find shelter with benevolent dwarves; she ends up at the lair of seven ruthless thieves! I often imagine this twist must have come about as a desperate storyteller attempted to get his audience’s attention back with a “Hey, guess what? Romana has just been caught by the most dangerous gang in the entire Italian peninsula. Yes, seven hardened criminals, and there she is, hanging from a tree branch, wondering if she should climb down and take her chances with these strapping lusty outlaws.”

Darth Vader and Son


You may think this only works in front of a live audience, but surprise twists are useful in all forms of storytelling, especially in book or film series that have dragged too long and are reaching the point where the reader’s patience is wearing thin. Who would have imagined that Darth Vader would turn out to be Luke Skywalker’s father? It was the most unforeseen moment of the Star War Saga and left us waiting breathlessly for “The Return of the Jedi.”  Stephanie Meyer was aware that half her fandom wouldn’t be happier with Bella choosing to be Vampire Bride instead of the Wolf Man’s Wife. Her solution was to turn Jacob into Bella’s future son-in-law and leave her readers pondering about the possible incoming “Reneesme’s Adventures in Lycanthropy.”

Followers of George R.R. Martin’s Song of Ice and Fire were a bit confused after Clash of Kings, the second book of the series. Not only was it more slow-paced than the previous  Game of Thrones, but Martin’s surprising killing of the apparent protagonist had left his devotees treading on thin ice. The only thing they were certain was that the one great villain of the story was Ser Jaime Lannister. How else could one describe a man who had backstabbed his king, impregnated his much-married Queen (who also was his twin sister), ambushed good Ned Stark in the street, and threw children off ramparts?

Well, in Storm of Swords, the third book in the saga, Martin did the unthinkable: he presented Jaime as a victim. By turning him into a POV character, the author granted him a chance to tell his side of past events, baffling those who thought him a monster. That changed the viewer’s perception of the character forever, transformed the Kingslayer into a sort of heroic figure, and made Storm of Swords the most read, discussed and loved book of the entire saga.

Ser Jaime Lannister from Kingslayer to tragic hero


Archetypes vs. Well-Developed Characters
But storytelling is not totally devoid of pitfalls, one of them is lack of time and space to develop multifaceted characters. Thus, storytelling has to rely on archetypes: The Charming Prince, Cinderella, talking animals, and others that just by mentioning their name have the spectators imagining looks and personalities. When telling a tale in front of a live audience you don’t have the time to give a complete biography or a full physical description therefore you to have to simplify. One of my tales started like this, “Miguelito was a very poor mouse. So poor was he that his pants lacked pockets because he lacked loose change.” Obviously, if I was writing the tale I would submit to the “show not tell” clause, and never mention the word “poor.” In storytelling you just have to.



When Isabel Allende published The House of the Spirits, critics pounced on her accusing my countrywoman of creating a bad copy of Gabriel Garcia Marquez’s One Hundred Years of Solitude. Indeed, her book owed plenty to Garcia Marquez’s masterpiece, but Allende imbued enough political ideology and her own family lore into the novel to establish a distance. Moreover, she had one advantage over the Colombian author, she had well-developed characters.

This may sound like anathema. Don Gabo is a literary giant, nobody surpasses him in telling stories, describing imaginary worlds, and creating a family tree spotted with intrigue and domestic drama, but his larger-than-life characters are iconic images, never flesh and blood personages. Look at his fictional women. We know that his many Renatas, Remedios and Amarantas fall in and out of love, get pregnant by the wrong man and die in childbirth, but do we know what they think? What they like to do in their spare time?

Garcia Marquez is a terrific storyteller and as such he relies on characters that are a combination of mythical figures and anecdotes. He could stand in front of a crowded theater and verbally convey his novel because it belongs to an oral storytelling tradition. Unlike him, Isabel Allende’s characters are too complex and experience too much interior drama to be put into five words. There is no way to explain briefly about mystical Clara, forced by fate to marry a man that belonged to her dead sister. And how would you verbally express the horror, pain, and humiliation of Alba as she goes through physical torture?

Meryl Streep as Clara in "The House of the Spirits"


If I had to take one book with me to a desert island, I would pick The Holy Bible. Aside from its spiritual content, it’s the best storytelling I have ever laid eyes upon. Within its covers you find everything: political trickery, supernatural events, domestic squabbles, war epics, romance and lust. We love biblical stories and their protagonists have become household names, but do we see them as real-life characters? Do we get to know their point of view? We know King David liked women and played the harp, but what was his favorite food? We know Sarah hated her husband’s concubine Hagar, but do we know if Hagar hated her back? Do we know if Hagar was happy with Abraham?

Every March, Orthodox Jews are subject to one great story hour. The reading of Megillat Esther (The Book of Esther) is the highlight of the Purim Holiday. The synagogue becomes a big storytelling room. All gather to hear the rag-to-riches story of Esther, a nice Jewish girl who is taken away from her home, and after winning a harem beauty contest, becomes Queen of Persia. I love to hear how even after marrying the most powerful man in the land, Esther is still subject to palace intrigues, has to hide her Jewish identity, and strives to save her people from evil Haman.



The story ends in a colossal triumph after Esther manages to save Persia, the Jews and herself through cunning and courage. It’s Cinderella meets Joan of Arc, but do we know Esther? Do we know how she felt about her king-husband?  Is she home-sick? Where did she learn to play bedroom politics and how she went about it? Knowing the answer to all those questions would make The Book of Esther a terrific novel, but it would probably take two days to read it in the temple. Even the most pious audience would be snoring before the reading was over.

Continuity vs.  "The End" word
Whenever we think of the term “storyteller,” the name “Sherezade” comes to mind. Wrapped in her veils, the protagonist-narrator of the Arabian Nights is the teller of stories par excellence. She alone performed the prowess of spending a hundred-thousand-and one nights weaving stories to charm a king out of his psychotic misogyny. What is so compelling about her feat is the impression that Sherezade spends every hour of her existence at her craft, that her entire life is linked to the continuous act of fable-spinning. It’s only by the end of the book, after it’s disclosed that she has delivered two sons for the Sultan, that we realize that a lot more went on  in that bedchamber than just telling tales.

María Montez as Sherezade


Sherezade exemplifies one of the greatest joys of storytelling, its continuity. Unlike novel writing that is bound to arrive to the word “The End,” a tale could go on forever. A storyteller could call it a day just to retake the narrative thread the following day, or night like Sherezade did. A novelist can give up on his craft, never write another book, a great novel may never have a sequel, but storytelling is endless. You have cycles of tales connected to one single protagonist like Anansi, the Spider or Stupid Jack. That is what written series and storytelling have in common, the infinite possibilities.

Agnes Newton Keith was an American bestselling writer that wound up experiencing stranger than fiction events. In 1942, she and her small son were taken into captivity by the Japanese. For the next three years, she lived in a civilian prisoner camp, away from her husband and enduring privations, malnutrition, slave work, plus physical torture and a rape attempt. Throughout her captivity, her utmost preoccupation was the survival and well-being of George, her little boy. One way she found to keep up George’s morale was an evening storytelling session that centered on the exploits of a super hero known as Big Game Hunter “Keith of Borneo” (later joined by “Jack, the Giant-Killer”.)

Birthday card , Agnes Newton Keith sent to her husband while still in captivity


One night she realized that other children in her compound had gathered around her mosquito net to hear her story. At first, Mrs. Keith wanted to yell that this was only for George, but finally she gave in. Her daily story session became a source of pleasure and comfort for the youngsters in captivity and a way to maintain her narrative skills. She stretched Keith’s adventures as far as credibility could allow, sent him on trips around the world, personalized the stories and in every way proved the power of storytelling and the capacity for a tale to continue ad infinitum.

The Interactive Storyteller vs. The Writer in the Ivory Tower
Mrs. Keith’s anecdote illustrates another advantage that storytelling has over story writing: you get to know your audience. When we write our first bit of fiction, we write it mostly for ourselves. We are the target audience and we grow attached to that piece because we like it. Then we expose it to the criticism of family and friends. We start modifying our text to suit the audience’s needs, a process that expands as we move from acquaintances to agents and publishers. We are always running into new more demanding readers, while in the horizon looms the threat of the “real public,” a terrifying but foreign group.

In storytelling you have no such problems. Even if you may be awed at the prospect of meeting listeners for the first time, you’d have plenty of data on them. You will know their sexes, occupations and ages. Novelists have three abstract age groups to choose their target audience from: children, young adult or adults. In storytelling, age groups tend to be more specific.


My first story session brochures explicitly said “toddlers and pre-schoolers” and my audience were Latinos. My second storyteller job was with elementary school children and it was done in English. Even when dealing with adults, knowing in advance that you will be addressing senior citizens, middle-aged housewives, or teenage boarding school students helps you prepare tales, props and mood.

When your book hits the market you don’t know who will be buying or reading it. Whether it comes from New York Times reviewers or by readers complaining on the Amazon boards, reactions to or interpretations of a novel may shock its author. The storyteller gets to face the reaction immediately and has a chance to discuss the interpretation or even change it, because storytelling is always an interactive activity. So interactive that in some cultures the listeners actually interrupt the session with questions and even offer suggestions to improve the storytelling.


There is tremendous power in storytelling for narrator and public alike. When my mother saw the snapshots of my first story hour she was more impressed by the children’s expressions than by her daughter’s antics. “Look at their little gaping mouths!” she said. I know what it’s like to captivate an audience as well as I know what it feels to be enthralled by a fine storytelling session, or by a book that fulfills my emotional needs or by a television show that grips my attention while bringing comfort to my exhausted mind.

Modern authors tend to forget and forsake the pleasure of interacting. They cherish (sometimes with good reason) the distance that separates them from audience. A true storyteller would never sacrifice his chance to know the feedback of listeners/readers and would find a way to recognize and meet their needs.

Can you think of a novelist, or scriptwriter who combines the quality of fine fiction writing with strong storytelling skills?

Monday, April 23, 2012

When “The Exotic” becomes “ The Bizarre”



I have finally understood the flaws in my first and forsaken novel. I wrote it in the wrong language, I targeted the wrong public (add wrong agents to that) and I selected themes and settings, that despite their glamour, were not easy to appreciate or relate to. In our urgency to be original, we may force our audience to waddle through the peculiar, the unfamiliar and the bizarre, and that applies to foreign cultures, as well as exotic settings and customs.

Identification is crucial to establish a connection between reader and story. Any plot or character quirk that shocks, alienates or angers the reader gives excuse to throw the volume into the garbage can. Therefore, no matter how exotic the milieu is, a familiar element must always be present.  This not only applies to American readers, it´s a universal phenomenon.  To enjoy a good reading we need to feel comfortable with the material. Without friendly crutches, we cannot wander too deep into unrecognizable territory.

Unlike films, books lack visual props that turn the exotic into the” known.” This is why epic fantasy writers go through pains to explain to their audience every little detail of the alien civilization they have fabricated, sometimes even adding maps to establish a geographical location. I am no friend of “high fantasy.” The reason I made an exception with Song of Ice and Fire was George R.R. Martin´s genius in basing his mythical lands and cultures in historical or earthly references. Thus The War of Five Kings is inspired by The War of the Roses, the North resembles Iceland or other Scandinavian lands, and Winterfell is based on old Celtic kingdoms.  As I read the series, I visualize the Night Watch as the French Foreign Legion or The Templar Knights, The Dothrakis as Huns or Mongols, and Robb Stark as Bonnie Prince Charlie.

"Bonnie Prince" Robb


Novels, even historical fiction, may include factors that could prove too outlandish for the reader to swallow. Historical romances are sometimes discarded if considered racist or presenting other offensive ideologies. We know child brides, sibling marriages and good Christians owning slaves are disturbing topics even if set in days of old.

Foreign cultures, including those that are part of the Western civilization, have to be treated wisely. For centuries, the British looked with distrust upon the French, branding them as a hedonistic and depraved people.  A  Victorian habit (later picked up by Americans) was to use French terms to euphemize anything dealing with sex or intimacy. Ladies spoke of their hygienic habits as doing “their toilettes”, miscarriages were known as faux accouchements, condoms became “French letters” and a deep kiss was described as “a French kiss.” The French became “The Other” as dangerous and bizarre as the Sioux or Zulu.

To make the English-speaking world familiar with European decadence and immorality, writers used the “innocents abroad” subterfuge. Many Americans who couldn´t afford a trip to Europe got to know all its glitter and wickedness  through  the  works of Henry James, Edith Wharton, Scott Fitzgerald and Hemingway . Although their prose was guided by different styles, purposes and ideologies, the aforementioned writers shared a common bond: their protagonists were Americans that, despite their wealth or background, had much more in common with the reader than the European characters they mingled with. Just think of the bunch of expatriates in The Sun also Rises.


Take a look at recent New York Times Bestseller lists and you´ll see the formula alive and kicking. Paula McLain’s The Paris Wife describes the trials of poor all-American Hadley Richardson struggling with husband Ernest Hemingway’s philandering in Jazz Age Paris.  In The Expats, Chris Pavone depicts the efforts of an American wife to go native in Luxembourg after her husband moves the family to Europe. I am not surprised that these two novels are among the most read in modern day America. What would surprise me would be a bestseller about the trials of a Luxembourg wife in her native land.



The principle of pitting the Anglo protagonist against bizarre cultures has been widely used in stories set in the Third World which was culturally-speaking much more alien than Europe, therefore, more treacherous. When writing about their vast colonial empire, The British made sure  to have at least one Caucasian (ergo English) protagonist usually involved in a doomed relationship with a member of the foreign culture. You see the formula in E. M. Forster’s A Passage to India, in John Masters’ The Bhowani Junction, and in Paul Scott’s The Raj Quartet.



This way of describing the exotic became such a cliché pattern that when Louis Bromfield wrote The Rains Came he had as protagonist an expatriate half-American, half- English nobleman who divides his affections between the teenage daughter of a Southern missionary and a British aristocrat. The latter, Lady Edwina Esketh  (faithful to the other cliché) dooms herself by falling in love with an Indian doctor. Even Ruth Prawer Jawhalah, an Austrian Jewish refugee married to a Hindu, relied on the familiar formula in Heat and Dust, the story of two British women that, on different generations, travel to India and get pregnant by Indian men.



Many English authors have made careers abusing the “innocent abroad” formula, from John Le Carre´s British spies gallivanting over Eastern Europe to Graham Green’s proper English gentlemen meeting danger in some Latin American spot. This applies to Australian authors as well. James Clavell uses it to expose Japanese Sixteenth-Century culture in Shogun and Nineteenth-Century China in Tai-Pan. To interpret the Indonesian Revolution, Christopher Koch does it through the viewpoint of an Australian journalist in The Year of Living Dangerously.


                                         Mel Gibson and Sigouney Weaver in The Year f Living Dangerously

Despite how sympathetic the authors were to foreign culture, or how much they loved the landscape, they always reverted to the safe recourse of exposing it through Caucasian eyes. This was not racism, but the need to describe the bizarre through familiar eyes. It´s why bestsellers like The Godfather and The Joy Star Club can safely foray into alien cultures because the main plot deals with Italo-Ameticans and Chinese-Americans living in United States. It reminds me of the first agent I approached. I picked him because his advertisement said he was desperately seeking novels dealing with Italian characters. I sent him my manuscript, the story of an Italian girl growing up in Fascist Italy. He rejected it politely saying he was looking for something “about Italo-Americans.”

                                                   The Godfather-Sicilian sojourn

There are some exceptions to the rule, but beware! Under scrutiny we find that same prototype underneath “exotic” bestsellers such as The Kite Runner, and Lisa See’s novels about old China. Both Khaled Hosseini and See are American-born, they write in English, and are familiar with the culture, way of thinking and language of their target audience. They have ways to make the exotic familiar and avoid the hazards of the bizarre.



The exotic does not only refer to other cultures, it could even be a genre. Traditionally, military fiction and spy novels target a masculine audience. According to statistics, in United States more women read and buy books than men. How to make “masculine” subjects attractive to them? Well, it´s a little like making children eat their spinach. The plot has to disguise the bizarre aspects of the offensive subject and present it in ways The Readerhood finds familiar and appetizing such as having a female protagonist. 

When doing research for my previous entry on military fiction, I went through American bestsellers of the past five years. I found that the few that actually dealt with war had women as protagonists (War Brides, The Piano Teacher and currently The House at Tyneford). In these stories, the battlefield becomes a peripheral subject. What matters in War Brides is the clash between British women and the culture they spouse after marrying American soldiers. In The Piano Teacher, an English woman in Hong Kong is involved with an enigmatic countryman marked by his World War II experiences and in Tyneford, a Jewish girl, fleeing the Nazis, finds shelter as a servant at an aristocratic British manor.


How different from another war novel that briefly passed by the NYT list. I am talking about David Benioff’s City of Thieves (2008).  Benioff is a very famous screenwriter, telling you that his credits include “Troy,” “The X Men,” “The Kite Runner” and “Game of Thrones” (which he also produces) tells you all. Aside from his brilliant scriptwriting career, Benioff has also written and screen-adapted The 25th hour, another bestseller and a bit of a cult book. With those impeccable credentials, he adventured  himself into historical fiction with City of Thieves.
David Benioff


Set in besieged Leningrad during the Second World War, the novel follows the adventures of a teenage boy and a much older deserter throughout the city´s underworld and further into partisan land and eventually the German lines. Full of tragedy and black humor, this combination of coming-of-age novel and war- buddy drama reminds me of the great masterpieces of the picaresque novel with this blend of humor and horror. The naïve hero and his rogue companion become a sort of Russian Huckleberry Finn and Tom Sawyer.
I love City of Thieves but I sincerely doubt the book would have made it to the bestselling lists if Benioff had not authored it. The subject matter and setting are too foreign to appeal to the average reader. While praising the novel, reviewers concur that Americans know little (and care less) about the Eastern Front or Russian experiences during WWII. A telling sign is that despite Benioff’s clout in Hollywood, the novel has not merited a film version.



As I said at the beginning, this form of ethnocentrism is not an American trend only. Just as Hollywood needs to remake foreign films, in Latin America, successful telenovelas will merit different versions from country to country. “Ugly Betty” was originally  created in Colombia for a Colombian audience, but now it has versions from Mexico to Israel, from Russia to India.

Yo soy Betty La Fea (The original)


Ugly Betty  (the remake)


The principle behind this remake fever is the same one that has Hollywood creating a local version of “The Girl with The Dragon Tattoo.”  Some members of the audience will need to see a good story reenacted by their own actors, speaking in their own language or accent, and expressing their cultural idiosyncrasies. That is conductive to create the relaxed and cozy atmosphere needed to enjoy a film or a book.



Going back to literature, it is my experience that only two genres bypass the formula and safely waddle into exotic cultures: mysteries (historical and others) and the late Twentieth Century bodice-ripper because they turn around universal subjects: murder and sex. 

In your reading habits, have you noticed this need to blend the exotic with the familiar? Do you seek stories or characters that you can identify with? Do you reject novels that deal with subjects that are so alien to the point of making you uncomfortable? Gives us examples.